Google’s search engine is dynamic. This means when your web content changes, it re-evaluates what it deems to be relevant content and adjusts the rankings. On March 12th, Google adjusted their search engine algorithm to improve the users experience. Due to this change, automotive search engine traffic has been steadily rising. Some of the largest and most adept automotive sites are reaping the benefits because their content is now more relevant than ever.
Google does not always tell us when they are making change or what they have done. For this reason, it’s important to monitor and maintain your AdWords campaigns at all times. When you work with us, you can rest easy knowing our dedicated production staff is doing this for you each and everyday. Ensuring the relevant content you worked hard to create stays at the top of a users search results.
Contact us today to see how our Echo MCM campaigns keep your dealership at the top of the list and ahead of the curve.
Citation: Bond Jr., Vince (2019, May 6). Google’s tweaks lift some auto shopping sites. Automotive News, p. 20